ALWAYS ON REEL
This is an overall summary of social work from the last year. All content was produced in-house on shoestring budgets.
'Honeyboomers' was a social and PR campaign encouraging older couples to cruise.
Our last Game of Thrones related post for Primo Smallgoods did particularly well. 300K views and over 1.5K comments. Poor Theon.
Owning April Fools with over 2 million unique views.
Primo's Instagram feed is an infinitely expanding table of food.
GATORADE AFL #GCHALLENGES
As a sponsor of the AFL, Gatorade get access to a limited amount of content from each club. Our idea was to get the clubs to challenge each other to a series of #Gchallenges.
NRL 'RESPECT' CONTENT SERIES
The NRL has a respect problem. And it starts at a young age. These videos form part of a content series for the NRL tacking the issue- the idea being to put yourself in their shoes.
PEPSI MAX VANILLA KITCHEN
Working alongside the activation agency Traffik, we created the Vanilla Kitchen for the launch of Pepsi Vanilla Max.
GATORADE AFL GRAND FINAL
AFL Grand Final campaign reached 1.8 million people in Snapchat organically. Snapchat lens was particularly successful, getting over 2 million plays in just one day.
NRL FINALS INSTAGRAM STORIES
Campaign to promote NRL Finals comprised entirely of Instagram Stories.
A couple of fun 360 videos we shot onboard Carnival. This was all additional content shot in between the main shoot onboard.