The "It Depends" mindset is at the heart of how Mitch Alison approaches branding and creative strategy. He gets that every project is unique, with its own specific needs and challenges. So instead of a one-size-fits-all solution, Mitch tailors his approach to the particular context.

This philosophy has guided his work, from rolling out globally acclaimed campaigns like the iconic "Ghost Chips" that left a lasting mark on Kiwi culture, to spearheading game-changing strategies for major brands and social causes. With over 100 international awards under his belt, Mitch has a knack for blending clear strategic thinking with creativity that really resonates culturally. He proves time and again that simplicity is key to untangling complexity.

Mitch's global perspective, shaped by time working in the USA, Asia, Europe, Africa and Oceania, brings diverse insights to his projects. His impressive resume includes standout achievements like contributing to the development of Google's Bard AI, and driving creative and strategic wins for heavyweight brands like Pepsi, BMW, Samsung and Apple. Through campaigns that tap into cultural currents, he has an unmatched ability to engage audiences with compelling narratives that make even complex issues feel relatable and accessible.