Where it all Begins
Problem
Journey, a prominent early learning leader in Australia, found itself stuck in a bit of a time warp. Its identity had lost its shine and wasn't striking a chord with their customers anymore. In a fiercely competitive market, they were struggling to set themselves apart from the rest.
Solution
After thoroughly assessing Journey's business, we rolled up our sleeves and held discovery workshops with key stakeholders. The big "aha" moment came when we realized just how crucial early learning is in shaping a child's journey. Kids absorb essential values even before blowing out their fifth birthday candle! As if that wasn't enough, we discovered that parents were all about getting their little ones "school ready."
We crafted a brand-new positioning that hit the bullseye – "Where it all begins." This gem tapped right into every parent's dreams and aligned perfectly with Journey's core values.
Ryan meldrum, CEO
“They came with a clear strategy, and I knew from the start where we were going, and how long it was going to take. They helped us with our brand. It started with our logo and our key messages that were consistent across our business. It’s evolved into our digital strategy, our marketing mix, our video strategy. It’s just been endless, and it’s really exciting where it can go from here.”
My Role
Brand Strategy -
Positioning -
insights -
Personality -
Tone of Voice -
Social Strategy -
Web UX
Content Strategy -
COVID-19 Rollout Strategy -
Brand Strategy - Positioning - insights - Personality - Tone of Voice - Social Strategy - Web UX Content Strategy - COVID-19 Rollout Strategy -
Outside Assembly
Problem
Two highly talented street designers were venturing out on their own. They needed a brand positioning that would help them stand out from the established street design competition.
Solution
After deeply immersing ourselves in their business and catching up for discovery sessions, we crafted a brand strategy that breathed new life into its purpose. What really clicked? Well, it turns out that they had something truly special up their sleeves—offering a personalized custom design and catalog service, all wrapped up with a bow of genuine collaboration.
We stumbled upon a key insight. They were the real trailblazers in the realm of complete custom design and catalogs, building bridges through true collaboration. And from this insight, our guiding star emerged: "Come Together."
It wasn't just a catchy tagline; it encapsulated the heart and soul of OA's ethos, bridging their design philosophy and collaborative spirit.
The brand’s strategic foundations guided the way for a sophisticated identity that reflected their street design aesthetic. The logo is a visual representation of their furniture, the typography has a refined and intellectual edge, and the colour palette matches their designs. This visual persona is underpinned by a considered and street wise tone of voice, all wrapped up under the positioning of ‘Come Together’.
My Role