Lo & BEHOLD
The Problem
Aotearoa is blessed with a wealth of amazing young talent. individuals who possess incredible skills, passion, and creativity that can truly shine on a global stage. However, despite their immense potential, they face challenges in showcasing their talents to a broader audience. Basically, the New Zealand media landscape is lackluster and uninspiring, devoid of focus on young talent.
Netflix
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
The Solution
That’s were L&B came in. We rallied behind these unsung heroes, and celebrated the youthful brilliance of Aotearoa. Our aim was to shatter that invisible glass ceiling and let these talents soar to the stars and beyond. And the way we would achieve it was with a media platform producing original, culturally relevant content for ourselves and our brand partners. We created and published features, profiles, interviews, fashion editorials, reportage, photo essays, sound, podcasts and video across online and social media.
My Role