7 Seconds
The Problem
Optus is one of Australia's leading telcos, and they needed a way to keep in touch with busy customers. But who the hell has time to engage with their telco? Kniowing video is the most engaging form of content, we decided to create a bespoke video content platform. But, we were also aware of Facebook's '3 Second Audition'. Basically, when it comes to social video, people switch off after a few seconds.
The Solution
Our solution 🤔 was to deliver all the content in a matter of seconds, and thus ‘7 Seconds’ was born.
A mobile content delivery platform where every piece of customer comms was delivered in bite-sized 7 Second videos.
MY ROLE