We commissioned a national survey to better understand the audience. Our research revealed that more than 20% of Australian couples haven’t been on a holiday without their kids for five years or more. So we decided to flip the negative connotations of ‘baby boomers’ around, and came up with a new term, ‘Honeyboomers’. Honeyboomers are couples who have reconnected and are now experiencing a second honeymoon of sorts - after experiencing a Carnival cruise of course.